Christian Louboutin Window Installation by Studio XAG

The designers from Studio XAG created a wonderful window installation for Christian Louboutin in London, consisting of bright, oversized neon letters as well as shoes from the french designer's current collection. The backlit letters are made out of plexiglass and are decorated with light bulbs.
Seeing how I am a big fan of typography, as well as pop-art, I can't help but find this display fascinating. Still, I can't help but wonder shouldn't it be more about the shoes rather than the name?
Here are some more photos of the display window:

images via dezeen

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