Cover Up?

I recently saw Tobias Sørensen's Spring Summer 2011 Campaign for Lindberg Eyewear. It was interesting to say the least when I found out the scars on his face were removed.
I definitely understand why Lindberg chose to do this, after all, when it comes to eyewear the model's face is undoubtedly a big part in creating an effective ad. Still, some models, as is the case with Tobias and others, are known for their scars or tattoos. So, naturally I ask myself, should such marks be erased during editing?
Tobias Sørensen

Rick Genest
Most people believe that modeling is or should be synonymous with perfection, especially with the neverending size 0 issue. I personally believe that's more or less true when it comes to commercial projects, but when speaking about high fashion nobody can't deny that unique is always better. Most designers try to use models that reflect their specific vision: for example Mugler booked Rick Genest for a couple of their runway shows, and he is far from what one would expect a "typical" model to look like... but did he deliver the designer's vision? Of course.

Padma Lakshmi, discovered at 16, has worked with designers such as Emanuel Ungaro, Ralph Lauren, and Alberta Ferretti and appeared in ad campaigns for Roberto Cavalli and Versus. She is known for a large scar on her arm, which she got before starting modelling.

Padma Lakshmi
I went to college on the East Coast. I had always stood out for my height, my skin color, my very long hair. But now, all people noticed was the scar. “It’s such a shame,” they would say. “She’s so pretty, she could have modeled.” It angered me that people saw me as a ruined beauty. Inside, I felt I was pretty.
While at first Padma's scar was an issue when it came to modelling, and she chose to cover it up and seek several different medical solutions, the scar later became a "map to her life" as she called it. People recognized her because of it, and photographers like Helmut Newton highlighted it in their works.
In my career as an actress, the scar is no longer an issue. I cover it when necessary, but I prefer not to, especially in my private life. I love my scar. It is so much a part of me. I’m not sure I would remove it even if a doctor could wave a magic wand and delete it from my arm. The scar has singled me out and made me who I am. “Everyone knows that Padma has a scar.”
rafael lazzini

Of course, these are just a few examples of many. But what is the conclusion? Are models with such specific marks a better choice for standing out, or is it more of a distraction? Does the product they're trying to sell closely relate to the use of make up or digital editing to remove their "imperfections" - if they could be called imperfections at all.
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1 comments:

  1. very interesting article, Costin! I believe it really depends on the type of ad that you are modeling for...
    for this sunglasses ad, I would have kept the scarves, definitely...they make him look really sexy!

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