"We want to help the polar bear -- a beloved Coca-Cola icon since 1922 -- by helping conserve its Arctic habitat," said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. "That's why we're using one of our greatest assets -- our flagship brand, Coca-Cola -- to raise awareness for this important cause. And by partnering with WWF, we can truly make a positive difference for these majestic animals."
Furthermore, Coca-Cola is donating an initial $2 million dollars for the cause, and will match up to $1 million of consumers donations.
What do you think about the design? Will you support the cause?
Find out more from the video below:
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