Coca-Cola Cans Turn Arctic White For Endangered Polar Bears

This winter, the iconic Coke cans will get a new design, turning white. The reason? The Coca-Cola Company and World Wildlife Fund (WWF) are teaming up to protect the polar bear's home.
"We want to help the polar bear -- a beloved Coca-Cola icon since 1922 -- by helping conserve its Arctic habitat," said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. "That's why we're using one of our greatest assets -- our flagship brand, Coca-Cola -- to raise awareness for this important cause. And by partnering with WWF, we can truly make a positive difference for these majestic animals."
Furthermore, Coca-Cola is donating an initial $2 million dollars for the cause, and will match up to $1 million of consumers donations.
What do you think about the design? Will you support the cause?
Find out more from the video below:



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11 comments:

  1. This is such a great initiative! I can't even imagine the winter holidays without the cute polar bear families in the Coca Cola commercials. I'm definitely going to support them!

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  2. hahaha so gorgeous!
    Kisses
    http://glam-by-b.blogspot.com/2011/10/vive-la-naturaleza.html

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  3. Ce tare ! Mereu au avut idei bune cei de la CocaCola. Asta ma face sa imi doresc si mai tare la facultate sa invat si eu sa creez asa designs :>

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  4. awwww so sweet! i wanna buy this<3
    http://spliffedcookies.blogspot.com/

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  5. thanks for sharing this interesting video!

    love,
    Nee
    ROSECANDLE11

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  6. I love it when they give back... great cause!

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  7. such a nice design! i'd buy it even if i don't drink Coke :)

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  8. It´s so really nice! Great for Coke!

    Un saludo,
    Fran.

    ReplyDelete