Check out more photos from the event and an interview here!
During Cibeles Madrid Fashion Week, Jon unveiled his design for a limited edition Heineken bottle, which uses "cement as a material (for the design) because of it's straightforwardness and capacity for creating trends on a global level. It is the ultimate 'antiornamental' material", Kortajarena stated.
Your Heineken by Jon Kortajarena is priced at 15.95 Euros (6pack) and can be bought on Heineken.com
What do you think about Jon's design?