"The technology to create GIF’s has been around a while but I believe its potential for both expression and impact, within the fashion world, has yet to be properly tapped." - Coco Rocha
Couldn't agree more. GIF's have been used a lot lately, but often the result wasn't all that, let's say, artistic. Thankfully, that is not the case with NYC based photographer
Jamie. She has been creating moving images, cinemagraphs as she calls them, that manage to enhance the mood of a still photo.
Jamie's work features big names in the fashion industry, such as
Anna Wintour, Nina Garcia or model
Coco Rocha. View more of her amazing cinemagraphs next: