I would say Born This Way is a cohesive album, but each track has it's own unique flavor - from the heartfelt You and I to something as upbeat as Judas, creating an overall beautifully thought out range. What really appeals to me is that every song has a story behind it, it gets a certain message across, and that for me is what makes someone an artist, not just a musician.
Born This Way, which was quickly remixed into a seven and a half minute song. Everyone who has watched any of her performances knows that when she sings something live it sounds totally different than the studio version of the track, so when Born This Way - the song - was finally released as the first single I was a bit shocked, as it was nothing like I expected it to be (and my expectations were very high). Somehow I feel like it never broke the threshold I wanted it to, seeming a bit superficial.
As for the criticism the song got, I personally don't see the resemblance to Waterfalls or Express Yourself, just how I don't see any resemblances between other songs from the album and other artists. What I do see, is a resemblance with some of Gaga's earlier works, but that's what I would call consistency.
Here is my attempt at rating the songs, although I have to say, it was a rather difficult challenge: