The collection will be launched this February (it'll make great Valentine's Day gifts, I'm sure!) and will be the first in a long term partnership between David and H&M, new products being released seasonally.
“The first collection introduces nine underwear styles for men [...] Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns. The result of eighteen months of research and development, the collection aims to set a new standard in men’s bodywear for the 21st century. Available from February 2, 2012 in 1,800 H&M stores worldwide as well as on-line.”
I think it's great H&M is giving more attention to menswear lines. What are your thoughts on Beckham's collection? Check out more campaign photos below: