David Beckham Bodywear Collection for H&M

Jan 13, 2012

David Beckham's eagerly anticipated collaboration with H&M is just days away from being released. I have to say I quite like the collection, it is simple, modern and very H&M!
The collection will be launched this February (it'll make great Valentine's Day gifts, I'm sure!) and will be the first in a long term partnership between David and H&M, new products being released seasonally.


“The first collection introduces nine underwear styles for men [...] Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns. The result of eighteen months of research and development, the collection aims to set a new standard in men’s bodywear for the 21st century. Available from February 2, 2012 in 1,800 H&M stores worldwide as well as on-line.”
I think it's great H&M is giving more attention to menswear lines. What are your thoughts on Beckham's collection? Check out more campaign photos below:


9 comments :

  1. yummm! i love fashion models with tattoos;-)

    ReplyDelete
  2. looks good.
    I'm very interested in the structure/material
    of the underwear ... and from what I can tell
    these look very good, like thought has gone
    into the design + fit

    ReplyDelete
  3. 1st! David Beckham is sooo hot!
    2nd! cant wait for this collections!

    ReplyDelete
  4. I don't think he's so so beautiful, but he's so hot ,P

    kiss, marsboyfriend

    ReplyDelete
  5. im looking forward to this collaboration!

    ReplyDelete

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