Lana Del Rey | The New Face of H&M

Lana Del Rey has truly made an impression on the fashion industry. Not only has she graced the cover of Vogue magazine this spring, but the singer was also signed by Next model management back in January. Mulberry has named a bagafter her, and now Swedish retail clothing company H&M has her on board for their fall/winter ad campaign.
Looks like Del Rey's iconic, retro 60s' vibe is exactly on trend. Here's a first look at Lana's H&M campaign. What do you think?

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  1. I think it's a pair made in fashion heaven!:)

  2. Look's good, but she have a special face, i don't think have a same face like other people.